Finding the right market researcher in Sydney can be the key to unlocking valuable insights that drive business success. Whether you’re a startup looking to understand your target audience or an established company aiming to refine your strategy, a skilled market research professional can help. In this guide, we’ll explore the 3 best market researchers in Sydney, highlighting their expertise in gathering, analyzing, and interpreting data to inform decision-making. From demographic studies to competitor analysis, these professionals tailor their services to meet your unique needs.
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Number of companies
237
Verified reviews
2,93
Average rating
1. Lonergan Research
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4,8/5
Level 3/533 Kent St, 2000, Sydney
- Market researcher
Why we chose them
Lonergan Research stands out as a premier market research agency in Australia, renowned for delivering actionable insights that empower decision-making. Specializing in sectors like healthcare, financial services, and government, the company employs advanced methodologies, including qualitative and quantitative research, big data analysis, and tailored strategies. Known for its ISO-certified practices, Lonergan provides evidence-based recommendations and creative solutions, helping clients such as healthcare providers, policymakers, and industry leaders navigate complex challenges with confidence.
With a commitment to innovation and agility, the company leverages an in-house field services team to support diverse research needs, from brand strategy and customer journey mapping to PR and communications research. Its holistic approach ensures insights go beyond raw data, offering strategic value to commercial organizations and public sector clients alike. By thriving on challenging projects and fostering a culture of collaboration, Lonergan delivers unparalleled expertise in uncovering growth opportunities and driving impactful results.
2. Roy Morgan Research
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1,3/5
484 Kent St, 2000, Sydney
- Market researcher
Why we chose them
Roy Morgan Research stands out as a leading market research firm, offering a comprehensive suite of tools and services designed to provide deep insights into consumer behavior. With its innovative solutions like Helix Personas, Single Source, and ASTEROID, the company enables businesses to uncover psychographic, attitudinal, and behavioral patterns across diverse industries, including banking, media, retail, and travel. From longitudinal studies and segmentation analytics to advertising and qualitative research, their expertise helps organizations make informed decisions and target their audiences more effectively.
One of the firm’s unique value propositions is its ability to measure not only trust but also distrust, a critical factor in brand reputation and consumer decision-making. It provides cutting-edge tools for data analysis, such as Live Mapping and Roy Morgan WorkSpace™, empowering clients to interpret market dynamics with precision. Additionally, their extensive research on consumer confidence, political trends, and social behaviors ensures their clients stay ahead in a competitive landscape. With a commitment to understanding human behavior from every angle, the company continues to be a trusted partner for businesses seeking actionable insights.
3. Ipsos Australia
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2,7/5
Level 2/51 Berry St, 2060, North Sydney
- Market researcher
Why we chose them
Ipsos Australia is a leading name in the field of market research, offering cutting-edge insights to help businesses, governments, and organizations make informed decisions. Known for its expertise in understanding society, markets, and people, the company prides itself on being a “Game Changer” in the industry. With a strong focus on innovation and data-driven methodologies, Ipsos Australia provides comprehensive research solutions, including analysis of consumer behavior, social trends, and public sector issues. Its work empowers clients to navigate a rapidly changing world with smarter, faster, and bolder strategies.
As part of a global network operating across 90 markets, Ipsos Australia blends local expertise with international reach. The company is particularly recognized for its ethical and culturally sensitive research, such as its dedicated Aboriginal and Torres Strait Islander Research Unit. It also leads initiatives like the Ipsos Issues Monitor, offering valuable insights into national and local concerns such as housing, climate change, and cost of living. With a commitment to delivering high-quality data and actionable insights, Ipsos Australia has cemented its position as a trusted partner for organizations seeking to understand and address complex societal and market dynamics.
Frequently asked questions
What services do market researchers in Sydney typically offer?
Market researchers in Sydney provide a wide range of services, including consumer behavior analysis, qualitative and quantitative research methodologies, competitor analysis, market segmentation reports, pricing strategy recommendations, and industry trend analysis.
How much does it cost to hire a market researcher in Sydney?
The cost of hiring a market researcher in Sydney typically ranges from €300 to €900 for basic studies and can go up to €6,500 or more for comprehensive research projects, depending on the complexity and scope of the work.
How long does it take to complete a market research project?
The timeline for a market research project can vary widely depending on its scope and complexity. Smaller projects may take 2-4 weeks, while more extensive studies might require 8-12 weeks or longer.
What should I look for when choosing a market researcher in Sydney?
When choosing a market researcher, consider their experience, expertise in your industry, the methodologies they use, client testimonials, and their ability to tailor services to your specific needs. It’s also important to ensure they have a clear and transparent pricing structure.
Can market researchers help with identifying target audiences?
Yes, market researchers specialize in identifying target audiences through demographic studies, psychographic analysis, and consumer behavior research. This helps businesses tailor their marketing strategies effectively.
Are market research services suitable for small businesses or startups?
Absolutely. Market research services can be tailored to fit the budget and needs of small businesses and startups. These services provide valuable insights that can guide decision-making and growth strategies, even with limited resources.
What is the difference between qualitative and quantitative research in market studies?
Qualitative research focuses on understanding consumer opinions, motivations, and behaviors through methods like interviews and focus groups. Quantitative research involves numerical data collection and analysis, such as surveys and statistical modeling, to identify trends and patterns.
Do market researchers in Sydney provide industry trend analysis and forecasting?
Yes, many market researchers in Sydney offer industry trend analysis and forecasting services. These help businesses stay ahead of market changes, identify future opportunities, and make data-driven strategic decisions.
